Interesting study from Rice University on lending and creditworthiness.
http://news.yahoo.com/s/nm/20090317/od_nm/us_creditworthiness_odd_1
A few things to think about based on the study and article:
What does trust look like?
What do trustworthy people look like?
How do they make us feel?
How do we know what makes us look trustworthy?
Interesting reading - check it out.
