I'm sure you've read the news on Merrill, Lehman and AIG.
How is it going to shake out? No one knows.
How is it going to look in three years? No one knows.
Where's the opportunity? All over the place.
The events that have transpired over the past few days are creating the most unique opportunity in history for financial service companies to reinvent themselves.
What and how will they reinvent? Here's what I see.
Content creation and distribution -needs to be relevant to my situation and get out to my sphere of influence as quickly as possible.
Infrastructure- technological, lending, underwriting, process, lead generation, lead nurturing
Lower volumes are pressuring business models to change now.
Great article on financial services companies and marketing.
http://seekingalpha.com/article/95567-how-good-are-online-financial-services-at-marketing
Where do companies start? Depends on where they want to be.
But at the foundation, it all starts with trust.
How trusted are you? No Really?
1 comment:
I think Marketing software will play a role in their success.
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