went on ml-implode.com this morning- now up to 277- latest casualty CSB Mortgage
http://ml-implode.com/imploded/lender_CSBMortgage_2008-08-29.html
interesting note - they can no longer maintain a profit at current volumes.
Which reminded me of a story I read in The Big Moo - When Everything Is Free
With continued pressure on margins and downward pressure on volumes (in lending, in ancillary services and at point of sale) how hard have you thought about living in a free world?
How will you prepare?
How will you change your relationship with your customers?
Will you change at all?
How will you attract and keep customers who will chip in extra money if you can't your yearly revenue goals?
How will you change your product to become so valuable that customers will pay a fair price after they've used it freely for a year?
What will you do differently to survive?
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